Google is bringing artificial intelligence directly into our everyday search experience, and Google AI Mode is at the center of this change. If you’re curious about how to turn it on, whether it’s launched in India, or how it compares to other tools, I’ve explained everything here in simple words.
Table of Contents
What is Google AI Mode?
This is a feature that uses artificial intelligence to make Google Search smarter. Instead of showing only regular search results, it provides AI-generated answers, summaries, and follow-up questions.
It’s part of Google’s Search Generative Experience (SGE), where the search results are more direct, easy to understand, and tailored to your needs.
How Do I Turn On Google AI Mode?
Right now, Google AI Mode is available through Search Labs in certain countries. Here’s how you can enable it if it’s available in your region:
- Open Google Chrome or the Google App on your phone.
- Sign in with your Google account.
- Search for Google Labs or visit the Labs section in the Google app.
- Turn on the “Search Generative Experience” (SGE) toggle.
(Note: If you don’t see the option, it might not be available in your country yet.)
Has Google Launched AI Mode in India?
As of now, Google AI Mode is still in testing phase and is not officially available for all users in India. Some users may get early access through a new feature.
Google usually rolls out AI features in phases, so this new feature could be available in India soon.
How to Use –
Once AI Mode is enabled:
- Type your query into Google Search.
- Look for the AI-powered summary at the top.
- Read the answer and explore the suggested follow-up questions.
- You can still scroll down to see normal search results for more details.
Google AI Mode in India
While AI Mode isn’t fully launched in India yet, Google has already expanded some AI-powered features here, like AI overviews for select queries. Full rollout is expected soon.
Businesses and content creators in India should start preparing content that fits AI-driven search, as this will help in ranking when the update arrives.
Google AI Mode Ads
Google has confirmed that ads will still appear in AI search results. However, they will be clearly marked as “Sponsored.”
This means AI Mode won’t remove ads; instead, ads may appear within or alongside AI summaries.
Google AI Mode Tab
Google is also experimenting with a separate “AI” tab in search results. This could make it easier to switch between traditional search results and AI-generated results.
Google AI Mode Camera Search Expansion
AI Mode is not limited to text searches. Google is also expanding camera-based searches (through Google Lens) to work with this new feature. For example, you can take a photo of a product, landmark, or document, and it will provide instant information or summaries.
Global Launch Of This Feature
The global launch of this feature is happening in stages. It first rolled out in the U.S. and a few other countries. The India launch date is not confirmed yet, but early access is expected later this year.
Google Artificial Intelligence Mode Referral Traffic
There has been discussion about whether AI summaries will reduce referral traffic to websites. While AI Mode shows more information upfront, it also includes links to sources, so high-quality, helpful content still has a strong chance to get clicks.
How This AI Feature Works
Google AI Mode uses:
- Machine Learning to process large amounts of data
- Natural Language Processing (NLP) to understand questions better
- Generative AI to create short, clear summaries
- Context Awareness to give relevant suggestions
It’s designed to make search results faster, clearer, and more relevant.
Google AI Mode vs Other AI (10 Key Points)
Here’s how Google AI Mode compares to other AI tools in simple terms:
1. Direct Integration with Search
Google AI Mode is built right into Google Search. There’s no need to download another app or create a separate account. It works instantly with the same search bar you already use daily, making it much easier to access compared to other AI tools.
2. Real-Time Data
Unlike many AI tools that work on older, pre-trained data, Google AI Mode fetches information live from the internet. This means you always get the most recent and updated answers. It keeps your search results fresh, relevant, and timely, which is a big advantage.
3. Trusted Sources
Google AI Mode pulls its information from credible and verified websites. This ensures the summaries you see are accurate and trustworthy. Many AI tools don’t always mention where they got the data from, which can make their answers less reliable compared to Google’s AI Mode.
4. Ads Integration
Google AI Mode will include ads within AI results, clearly marked as sponsored. This is part of Google’s business model. Other AI tools may be ad-free but usually charge for access. Google’s approach allows free usage while still showing ads in a transparent way.
5. User-Friendly
Google AI Mode works exactly like regular Google Search. You don’t need technical skills or special training to use it. You simply type your question, and the AI summary appears. Other AI tools might require learning a new platform or interface before you can use them well.
6. Visual Search
One of Google AI Mode’s biggest strengths is camera search through Google Lens. You can take a photo and instantly get AI-powered results. Most other AI tools are text-based and don’t support such visual search capabilities, making Google AI Mode far more versatile in everyday use.
7. Fast Response
Google AI Mode gives you instant answers within the search results page. You don’t need to wait for a chatbot to type out long responses. It saves time by summarizing information quickly. Other AI tools may take longer or require more interaction before you get the full answer.
8. Free to Use
Google AI Mode is free for everyone. You don’t need to pay a subscription or buy credits to use it. Many AI tools offer only limited free access, then ask for payment. Google’s free availability makes it accessible to a much larger number of users.
9. SEO Impact
Even though Google AI Mode shows summaries, it still links to source websites. This means it can drive traffic to good, helpful content. Many other AI tools give answers without linking to the sources, which reduces website referral traffic. Google AI Mode supports site owners better in this way.
10. Continuous Updates
Google is constantly improving AI Mode, adding new features and expanding availability. This makes it more reliable and powerful over time. Many AI tools don’t get updates as frequently. Google’s continuous improvement ensures AI Mode stays ahead in performance and accuracy compared to others.
Final Thoughts
This new feature is changing how we search. Whether you’re in India waiting for the launch or already testing it, one thing is clear — AI is becoming a part of everyday search.
If you create content, now is the time to focus on clear, helpful, and well-structured articles that AI Mode can pick up.
👉 Pro Tip for SEO: AI Mode favors websites that answer queries directly. Use headings, bullet points, and short paragraphs to improve visibility in AI summaries.
